Starbucks to go LEED-certified
A press release by Starbucks last Thursday indicated that the company intends for all new stores to achieve LEED certification beginning next year. Renovated stores are planned to also receive environmentally-friendly updates. This move is part of Starbucks’ “Shared Planet” strategy, which also includes efforts to design stores that fit in better with their neighborhoods. Starbucks says the following will be core characteristics of new stores:
- Celebration of local materials and craftsmanship;
- Focus on reused and recycled elements;
- Exposure of structural integrity and authentic roots;
- Elevation of coffee and removal of unnecessary distractions;
- Storytelling and customer engagement through all five senses; and
- Flexibility to meet the needs of many customer types – individual readers and computer users, as well as work, study and social groups.
Among the environmentally-friendly goals for the new stores, Starbucks lists the following:
- Derive 50 percent of the energy used in company-operated stores from renewable sources by 2010;
- Reduce greenhouse gas emissions by making company-operated stores 25 percent more energy efficient by 2010;
- Achieve LEED® certification for all new company-operated stores worldwide by late 2010;
- Ensure 100 percent of cup supply will be reusable or recyclable by 2015; and
- Make recycling available in company-operated stores where Starbucks controls waste collection by 2015.
Starbucks has always been more “green-orientated” than a number of other companies: earlier this year they opened a LEED Silver-certified roasting plant in South Carolina. However, there is a varying degree of how environmentally they are, could be, and should be. These new green goals of Starbucks are a massive step in the right direction.
The price of oil is rising again - here’s why.
This article by Brian O’Keefe, senor editor at CNNmoney.com, is reprinted with permission. Thank to Brian for allowing us to share this on the Driving Change Blog!
Prices have doubled since February, but that’s probably not the end of it. Asia’s recovery is igniting demand.
Ask a group of oil analysts about the recent surge in crude costs and here’s the consensus answer you’ll get: Prices have run up too far, too fast and they aren’t supported by the fundamentals.
Ask them about where prices will be two years from now, however, and the majority will offer this prediction: A lot higher.
“We’re concerned about oil prices rising so rapidly in the near-term,” says Hussein Allidina, head of commodities research at Morgan Stanley. “But the bet in the long-term is one way, and that’s just up.”
Oil shot past $70 a barrel last week, meaning the cost per barrel has doubled since hitting a low in mid-February. And the swiftness of that move has plenty of observers wondering if we’re headed toward another period of even more dramatic price gains.
Among the oil insiders worried about such a scenario is Royal Dutch Shell CEO Jeroen van der Veer, a 38-year veteran of the energy giant, who is scheduled to retire June 30. “If the oil prices stay volatile I’m afraid there will be too much slowdown in investment,” he said at an energy conference in Abu Dhabi in early June, according to Reuters, while reiterating that Shell would follow through on its spending plans for this year. “I think too low capacity means the next price spike is to come.”
The last spike, of course, was a year ago at this time, when oil zoomed all the way up to $147 per barrel and Congress began holding hearings to discuss whether speculators were manipulating prices. Then a market correction that began in the middle of last summer was accelerated by the global financial crisis. Oil plunged to multi-year lows, with the price of benchmark West Texas Intermediate crude dropping under $35 in December and again in February.
To understand the odds of oil moving back above $100, it helps to first examine the reasons that the price has rebounded so strongly in recent weeks.
Much of the recent rally actually has nothing to do with the oil market’s current supply-and-demand situation. The latest estimate from the International Energy Agency (IEA) projects that worldwide oil use will be almost 2.5 million barrels a day lower on average this year than in 2008. And despite the fact that OPEC has been cutting back on production since last September to boost prices, oil inventories around the world are still high compared to historical levels.
“Considering that supply seems ample and demand is weak, the fact that oil is going up looks kind of weird,” says Adam Sieminski, chief energy economist at Deutsche Bank. “But those factors are being overwhelmed by a huge sigh of relief that we’re not going to have the Great Depression. A lot of money is coming out of mattresses.”
That inflow is lifting stocks and commodities alike. Research by Morgan Stanley found the correlation between crude oil prices and equities has recently been at a record high — with both rising strongly on the hope that the economic cycle has already bottomed.
“Historically, equities have been a leading indicator of economic growth and commodities have been a coincident indicator,” says Morgan Stanley’s Allidina. “Right now you’re seeing commodities and equities move up together as money comes back in at the same time.”
Just as important, Morgan Stanley found that the inverse correlation between a weakening U.S. dollar and rising crude prices was also closing in on a record high. Because oil is priced in dollars, when the value of the dollar falls it makes oil cheaper in other currencies — simultaneously boosting consumption outside the U.S. and motivating non-U.S. producers to raise prices to make up for the purchasing power they’ve lost in the currency conversion.
Concerns about the ballooning deficit in the U.S. have caused investors to begin fleeing the dollar. The U.S. dollar index, which measures the value of the greenback against six major world currencies, has dropped 9% since the beginning of March. As it falls, oil prices are rising. If it falls further, they’ll rise higher.
But just how high oil prices go from here — and how fast they get there — will ultimately depend on the ability of producers to meet future demand. And any robust rebound in consumption is sure to put a strain on global supply.
The investment cutbacks warned about by Shell’s Van der Veer only make that more likely. In its World Energy Outlook 2008, released last November, the IEA warned that production declines from existing supplies would keep the market tight and called for $26 trillion in new infrastructure spending worldwide over the next two decades. Right now, the opposite is happening. In May, the IEA said it expected a 21% drop in oil and gas investment budgets globally in 2009 compared to 2008, or nearly $100 billion less. A cautious OPEC has said that a lot of its member countries’ new drilling projects remain on hold.
Meanwhile, there are signs that a demand recovery could be on the way in Asia. China’s crude consumption averaged 7.6 million barrels per day in April, according to Allidina, the highest level on record, amid reports that the government was stockpiling commodities. Goldman Sachs was confident enough of a demand rebound to come out in early June with a price target of $85 a barrel for West Texas Intermediate crude by the end of 2009 and $95 by the end of 2010.
Deutsche Bank’s Sieminski agrees that prices are going higher over time. “Our forecast has been that oil will be at $100 in 2015 and it could happen faster if the economy recovers,” he says. Because oil is generally considered an “inelastic” commodity — meaning it takes a big increase in price to produce a small change in demand — the chances of a spike increase once supplies get tight.
“If you get close to the balance, prices can go haywire very quickly and there’s very little that can be done about it,” says Sieminski. “Something happens on the margin to put pressure on the market and instead of the price adjustment being gradual it’s a step change. Last time gasoline had to go to $4 a gallon and crude had to go to $150 a barrel to rebalance things. And that’s how we could get there again.”
Let’s hope we don’t get there for a while.
Diesel: Curent Vehicle Options and Upcoming Models
This is the last post of a three-part diesel series. Part one talked about why diesel is more expensive than gasoline. Part two discussed why diesel consumer vehicles are relatively rare in the United States.
Diesel is a great option for consumers looking for a new car, but what exactly is out there? Since only about 3% of consumer vehicles are diesel-powered, it’s not a surprise if you can’t name too many diesel cars. Don’t fret! Virtually every manufacturer has a diesel model in the works, and some are even selling them now. So, let’s get to it, starting with what is being sold now in the United States. It’s also worth mentioning that there are tax credits available for several of these vehicles!
(Model, starting price, city/hwy mpg from fueleconomy.gov)
- Volkswagen Clean Diesel TDI
- Jetta Sedan, $22,270, 30/41 mpg
- Jetta SportWagen, $23,870, 30/41 mpg
- Touareg 2 SUV, $42,800, 17/25 mpg
- Audi
- Q7 TDI, $50,900, 17/25 mpg
- Mercedes-Benz
- R32 BlueTEC Crossover, $49,150, 18/24 mpg
- E320 BlueTEC Sedan, $52,900, 23/32 mpg
- ML320 BlueTEC SUV, $48,600, 18/24 mpg
- BMW
- 335d Sedan, $43,900, 23/36 mpg
- X5 xDrive35d SUV, $51,200, 19/26
So, those are your current new car diesel options. Volkswagen is leading the pack, but they’ve been doing that with diesels for a long time now. The other available diesels are, shall we say, more luxurious. The least expensive non-VW has a starting price tag of more than double the Jetta! Luckily, many other manufacturers have diesel models in the works that will be much more affordable! So, what diesel options will be coming to America? None of these are guaranteed, but if current diesels start performing well, expect to see some, if not all, of the following models.
- Acura TSX Sedan, but is currently facing an “indefinite” delay. Maybe for 2010, but our fingers are crossed.
- Kia Borrego SUV. This one maybe currently shelved as well.
- Subaru Impreza and Forester.
- Jeep Grand Cherokee CRD. This may actually be currently available, but the site is vague, and I’ve heard very little about it.
- Nissan Maxima Sedan. Maybe for 2010.
Diesel Vehicles: Why is America afraid of them?
This is part two of a three-part series on diesel in the United States. Yesterday, we talked about why diesel prices are so high. Tomorrow, we’ll look at what diesel options are coming soon to America. 
Why are diesel automobiles less common in the United States than in virtually every other country in the world? Is it because the United States has stricter emissions requirements? If that’s what you think the reason is, then you’ll be surprised. The European Union countries have nearly the same automobile emissions laws when it comes to diesel-powered vehicles. So, if 40% of the vehicles sold in England and 74% of the vehicles sold in France are diesel, then why don’t we have something comparable in the United States?
Diesel has a bad reputation. That’s the biggest issue.
To get an idea what the diesel reputation is, take a look at Audi’s new ad campaign for their diesel vehicles. It’s all about countering diesel’s old reputation: “Diesel: it’s no longer a dirty word.” Audi attempts to confront some misconceptions about diesels, including the assumptions that they are nosy, dirty, sluggish, and slow. This is all untrue, of course.
Regardless of what the truth is diesel is still associated with big semi trucks spewing exhaust and those old, nasty diesels from decades ago. There are several groups looking to re-educate consumers, such as Clean Diesel Delivers. Their site goes over all the diesel myths in more detail than the Audi ad campaign.
With the proliferation of ultra low sulfur diesel (ULSD), diesel vehicles are as clean as or cleaner than gasoline vehicles. And because diesel has more energy than gasoline per volume, fuel efficiency is much better, up to 35% better in fact. One concern of diesels is that they have higher NOx (smog-forming) emissions. The new diesel vehicles have technology that works in conjunction with the ULSD to reduce these emissions. Mercedes’ BlueTec is a good example. So are the new Volkswagen TDIs.
However, in an attempt to jump start the diesel vehicle market in the United States, manufacturers are focusing heavily on the fact that diesel vehicles can have top-notch performance. Audi points out that their diesel race car won the Le Mans race. Audi is currently selling the Q7 TDI, which oozes luxury, safety, and a 0-60 of 8.5 seconds. Then there’s the BMW 335d, with 265 horsepower and 36 mpg. Diesel is indeed no longer old technology.
Put the new diesel technology in a smaller, more economical car and you might get something like the Ford Fiesta ECOnetic. The only reason this car won’t make it to the U.S. has nothing to do with emissions laws.
Ultimately, diesel prices could scare consumers away from switching to a diesel vehicle. Even with the additional cost of diesel, consumers need to not only be educated on the benefits of diesel, such as more torque, power, engine life, and fuel efficiency, but they also need to be assured that the dirty old days of clunky, noisy, and smelly diesels are over. For more environmentally-oriented individuals, the benefit of being able to run biodiesel is an enormous incentive, but it’s unclear if the up-and-coming diesels will be as biodiesel-compatible as we would like.
So, is it time for you to consider a diesel?
Diesel: Why is it more expensive than gasoline?
This is part one of a three-part series on diesel in the United States. Part two is about why diesel vehicles make up such a small part of the American consumer vehicle fleet. And part three is about what diesel options are coming soon to America.
Many years ago, diesel was cheaper than gasoline. However, since about 2004, that has not been the case. The additional requirement that refineries produce diesel very low in sulfur has also contributed to the increase in price. The U.S. Energy Information Administration has a nice great page focused on Diesel Fuel Prices.
The reason diesel is more expensive in the United States is a bit difficult to nail down. Diesel has historically been cheaper than gasoline in the U.S., but it’s currently cheaper than gasoline in many countries. Take the Netherlands, for example: a gallon of gasoline runs about $7.52 per gallon and diesel about $5.40 per gallon. These same Department of Energy charts show diesel costing about 30 cents more per gallon than gasoline here in the United States, at about $2.92 per gallon. (This is about the time when you realize that you’re getting a great deal on fuel costs!)
Supply and demand issues contribute greatest to the diesel price premium. FactCheck.org has a great overview that explains the diesel price situation. The page talks about historical price trends, but one of the most intriguing explanations of why diesel is more expensive is because gasoline is “cheap.” The Energy Information Administration pointed out that Americans decreased their amount of driving because of gasoline costs. About 97% of consumer automobiles in the U.S. are gasoline-powered, which resulted in great decrease in gasoline demand when gas prices started hitting consumer pocketbooks. However, diesel usage remained much steadier; we still needed all those trains and jets and ships to get goods from one place to another, and all those trains, jets, and ships use diesel (or a fuel very close to diesel in form). Ultimately, demand for gasoline decreased, so price decreased; demand for diesel didn’t decrease, so its price didn’t decrease. This allowed gasoline prices to fall below diesel prices, and that’s where we’re at today.
When looking at worldwide diesel demand, it’s growing rapidly. More than 30% of India’s new vehicle sales are diesel, and that number is expected to hit 50% by next year. In the European Union (page 13), there are several countries in which diesels make up more than 50% of new car sales (Austria, Belgium, Italy, Portugal), and nearly all the remaining countries are at 30% or more. Don’t forget about China, Russia, and Brazil, which are also quickly growing economies that demand more and more oil.
There of course are other factors influencing the price of diesel, such as taxes and production issues, but supply and demand is the biggest issue.





